Sans Normal Wegog 10 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids branding, signage, playful, friendly, chunky, retro, approachable, friendly impact, display clarity, brand warmth, rounded, soft terminals, bulky, bouncy, compact.
A heavy, rounded sans with soft, blunted terminals and generously curved joins that keep strokes feeling inflated and smooth. Counters are relatively small against the dense stroke weight, while apertures stay open enough to hold up at display sizes. Proportions are compact and sturdy, with a tall lowercase presence and simplified, geometric construction that favors circles and broad curves over sharp angles. Numerals and capitals share the same thick, even color, producing a strong, poster-like rhythm in lines of text.
Best suited to headlines and short-form display settings where its dense weight and rounded shapes can read clearly and add personality. It works well for packaging, storefront or event signage, playful branding, and graphic compositions that need a bold, friendly voice.
The overall tone is cheerful and informal, with a toy-like softness that reads as friendly rather than aggressive despite the weight. Its rounded geometry and compact spacing give it a cozy, inviting character that feels contemporary with a hint of retro signage.
The design appears intended to deliver maximum impact with minimal fuss: a sturdy, rounded sans optimized for attention-grabbing display typography. Its simplified forms and soft corners prioritize warmth, legibility at large sizes, and an approachable brand feel.
Diagonal forms (like in K, V, W, X, Y) appear deliberately thick and rounded, avoiding pointy vertices. The lowercase shows a single-storey construction where applicable and maintains a consistent, simplified silhouette across letters, reinforcing a cohesive, logo-ready look.