Sans Normal Apbot 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Nebula' by Brink, 'Grafical' by Halbfett, 'Nietos' by Melvastype, 'Clear Sans' by Positype, and 'Hazelton' by Type Royal (names referenced only for comparison).
Keywords: ui design, brand systems, wayfinding, presentations, packaging, modern, neutral, clean, friendly, corporate, legibility, versatility, neutral branding, digital-first, clarity, geometric, rounded, monoline, even rhythm, open apertures.
A clean sans with largely geometric construction, combining circular bowls with straight-sided stems and gently rounded corners. Strokes are consistently monoline with minimal contrast, and curves stay smooth and controlled, producing an even color in text. Uppercase forms feel wide and stable with round O/C shapes and a clear, simple G, while the lowercase keeps a straightforward, single-storey a and g that read clearly at size. Numerals are simple and contemporary, with rounded counters and uniform stroke weight that matches the letters.
It works well for digital UI and product typography where consistent stroke weight and open shapes support quick scanning. The sturdy uppercase and tidy numerals also make it suitable for signage, presentation decks, labels, and general brand systems that need a dependable, contemporary sans.
The overall tone is modern and restrained, aiming for clarity rather than personality. Rounded curves and simple forms give it a mild friendliness, but the general impression remains neutral and professional—suited to interface and brand settings that want to stay out of the way.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and visual neutrality. Its geometry and rounded forms suggest a focus on versatile everyday use across both display headlines and continuous text.
Text samples show steady spacing and a smooth rhythm across mixed-case lines, with punctuation and dots that read crisply without feeling sharp. The design balances geometric roundness with practical proportions, keeping counters open and letterforms distinct.