Sans Normal Bulun 18 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Litmus' by Indian Type Foundry, 'Akwe Pro' by ROHH, and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, neutral, modern, clean, friendly, pragmatic, utility, readability, modernity, versatility, clarity, geometric, open counters, uniform strokes, rounded terminals, high legibility.
This is a clean sans with largely geometric construction and even, monolinear strokes. Curves are smooth and circular, with open apertures and generous counters that keep forms clear in text. Proportions feel slightly condensed in some letters while maintaining an overall steady rhythm, and the lowercase shows a comparatively prominent x-height with compact ascenders and descenders. Details are straightforward: a single-storey “a” and “g”, a simple “t” with a short crossbar, and a lightly curved “y” descender, all contributing to an unembellished, readable texture.
It works well for interface copy, product and web typography, and other contexts where clarity at a range of sizes is important. The even stroke weight and open counters also suit signage and informational materials, while the neutral texture makes it a dependable choice for editorial layouts and presentations.
The tone is neutral and contemporary, leaning functional rather than expressive. Its rounded, uncomplicated shapes make it feel approachable and everyday, with a calm, utilitarian voice suitable for general-purpose typography.
The design appears intended as a general-purpose, modern sans focused on clarity and consistency. Its geometric underpinnings and restrained detailing suggest an emphasis on straightforward readability and a versatile, contemporary feel.
Numerals are simple and highly legible, with open forms (notably the “4”) and rounded bowls on “6/8/9”. Uppercase characters read crisp and stable, with minimal stylistic quirks and consistent stroke behavior that supports a clean typographic color in paragraphs.