Sans Normal Bemut 2 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, social, playful, whimsical, friendly, handmade, casual, approachability, personality, informality, display impact, rounded, soft, quirky, bouncy, compact.
A compact, rounded sans with subtly irregular geometry and a gently wobbly baseline rhythm. Strokes stay largely even, with softly tapered joins and occasional angular cuts that keep counters open and shapes lively. Curves are slightly squashed and asymmetric, giving bowls and terminals a hand-drawn feel while maintaining clear letterforms. The overall color is dark and steady, with tight internal spacing and a slightly condensed footprint that reads best at display sizes.
Works well for posters, packaging, and short headlines where its playful irregularity can be appreciated. It’s a strong fit for kids-oriented materials, casual lifestyle branding, event flyers, and social graphics. For longer text, it’s best used sparingly (subheads, pull quotes, labels) to avoid visual fatigue from the intentionally quirky rhythm.
The font conveys an informal, approachable tone—cheerful rather than strict—with a hint of comic, DIY character. Its uneven details and buoyant shapes make it feel human and conversational, suited to lighthearted messaging and friendly branding.
Likely designed to provide a friendly display sans that feels hand-made without becoming illegible, balancing simple construction with small idiosyncrasies for character. The goal appears to be a compact, attention-getting voice that remains readable in short bursts.
Uppercase letters are simple and sturdy, while the lowercase introduces more personality through varied terminals and subtly shifting widths. Numerals are bold and straightforward with the same rounded, slightly quirky construction, supporting short numeric callouts and headings without feeling technical.