Sans Normal Olbab 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, pragmatic, clarity, impact, versatility, modernity, approachability, geometric, rounded, sturdy, crisp, compact.
A sturdy geometric sans with generous curves and clean, straight terminals. Letterforms are built from simple circular and rectangular geometry, producing round counters (O, C, G) and broad, even strokes with little modulation. The lowercase shows a single-storey a and g, open apertures on c/e/s, and short, efficient extenders that keep the texture compact. Numerals are similarly plain and robust, with straightforward shapes and wide, stable curves that hold up at display sizes.
Best suited to headlines, posters, and brand marks where a solid, contemporary sans is needed. It also works well for packaging, signage, and UI elements that benefit from a compact, high-impact rhythm and straightforward letter shapes.
The overall tone is modern and approachable, with a friendly softness coming from the rounded bowls and uncomplicated construction. Its weight and compact rhythm read as confident and functional, leaning more toward contemporary branding and interface clarity than editorial refinement.
Likely intended as a versatile geometric workhorse that delivers strong presence without stylistic fuss. The design prioritizes clarity, consistency, and a friendly contemporary voice for modern display and branding applications.
In text, the heavy color creates strong emphasis and clear hierarchy, especially in headings and short blocks. Wide interior spaces in letters like a, e, and o help prevent clogging, while the minimal detailing and simple joins keep the design visually calm and consistent.