Serif Normal Jade 15 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: editorial, book text, headlines, invitations, branding, elegant, literary, traditional, formal, refined, classic readability, editorial tone, formal display, refined contrast, bracketed serifs, hairlines, pointed terminals, tight spacing, vertical stress.
This serif shows pronounced thick–thin modulation with crisp hairlines and sturdy vertical stems. Serifs are compact and mostly bracketed, giving joins a slightly softened transition while keeping the overall impression sharp. Proportions feel condensed with tall capitals and ascenders set against a comparatively small x-height, producing a vertical, bookish rhythm. Curves are smooth and controlled, with subtle calligraphic stress; details like the angled leg on R, the curved Q tail, and the tapered diagonals in V/W add refinement without becoming decorative.
It fits editorial design, book typography, and formal printed materials where a traditional serif voice is desired. The condensed proportions and crisp contrast also make it effective for headings, pull quotes, and elegant branding applications, particularly when set with comfortable tracking and line spacing.
The tone is classic and cultivated, with an editorial polish that reads as formal and assured. High contrast and restrained detailing lend a sense of elegance and tradition, suited to serious or literary messaging rather than playful branding.
The design appears intended as a conventional, high-contrast serif that balances classic book-type structure with a slightly condensed, contemporary crispness. It aims to deliver a refined reading voice and a dignified presence in display settings without relying on overt ornament.
In the sample text, the narrow set and strong contrast create a bright typographic color at larger sizes, while the fine hairlines suggest it will look best with adequate rendering conditions. The numerals share the same contrast and verticality, with open forms and delicate curves that match the text face’s refined demeanor.