Sans Normal Jokib 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'City Boys' by Dharma Type; 'Dialog' by Linotype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, punchy, confident, friendly, impact, motion, modern branding, display emphasis, attention, oblique, forward-leaning, geometric, rounded, compact joints.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Curves are smooth and full, counters stay fairly open, and joins are compact, producing a dense, high-impact texture. Terminals are clean and mostly squared-off by the slant, while key forms (like the round letters and numerals) keep a stable, circular foundation. Spacing and rhythm feel tight and continuous, emphasizing momentum in words and short lines.
Best suited for display settings such as headlines, posters, sports and fitness branding, promotional graphics, packaging callouts, and attention-grabbing signage. It can work for short UI labels or buttons where a bold, energetic tone is desired, but longer text blocks may feel visually insistent due to the heavy slant and dense color.
The overall tone is energetic and assertive, with a sporty, forward-driving attitude. Its weight and slant create a sense of urgency and motion, while the rounded geometry keeps the voice approachable rather than harsh.
Likely intended as a high-impact, modern oblique sans for attention-first typography, balancing geometric clarity with a friendly roundness. The wide stance and strong diagonals suggest a focus on motion, emphasis, and quick recognition in branding and display contexts.
The design reads best when set large, where the rounded bowls and strong diagonals can show clearly without closing up. The numerals share the same sturdy, rounded build, supporting consistent emphasis in headlines and promotional copy.