Sans Contrasted Jivu 7 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, magazines, posters, branding, packaging, fashion, editorial, dramatic, refined, modern, luxury display, editorial impact, expressive italic, brand voice, high contrast, slanted, calligraphic, sharp, sculpted, glossy.
This typeface is a steeply slanted, high-contrast design with broad, weighty main strokes and hairline connecting strokes that taper to sharp, blade-like points. Curves are smooth and polished, with pronounced modulation and crisp terminals that often finish in long, needle-thin flicks. Proportions feel expansive and generously set, with open counters and a flowing rhythm that reads more like drawn lettering than mechanical construction. The overall texture alternates between dense black shapes and delicate hairline accents, creating a dynamic, sparkling page color at display sizes.
Best suited to short, prominent settings such as magazine headlines, fashion spreads, campaign posters, and high-end branding where contrast and slant can be showcased. It can work well for logotypes, packaging, and hero text on web or print, especially when set large with careful tracking. For extended reading or small UI text, the extreme hairlines and sharp joins are likely to become fragile and reduce clarity.
The tone is luxurious and theatrical, pairing elegance with a sense of speed and attitude. Its razor-thin details and glossy thick–thin swings evoke fashion, beauty, and premium editorial styling, while the aggressive slant adds urgency and flair. The result feels contemporary and confident, designed to attract attention rather than disappear into body text.
The design appears intended to deliver a modern, editorial voice through exaggerated contrast and a fast italic gesture. By combining heavy vertical presence with delicate, extended hairlines, it aims to create a premium, attention-grabbing texture ideal for display typography and brand statements.
Hairline strokes are extremely fine in places (notably on curves and entry/exit strokes), so spacing and reproduction size will strongly influence legibility. Numerals and capitals keep the same dramatic modulation, with several glyphs showing long, diagonal cut-ins and tapered joins that emphasize motion and contrast.