Sans Normal Igbob 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra, 'Metcon' by Comicraft, 'Gotham' by Hoefler & Co., 'Puck' by Type.p, and 'Armin Soft' by W Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, modern, casual, soften modernism, friendly clarity, approachable branding, display impact, rounded, soft terminals, monoline, open counters, compact caps.
A rounded, monoline sans with generously softened corners and smooth, even curves throughout. Strokes stay consistent with minimal modulation, producing sturdy letterforms with open counters and clear apertures. Uppercase shapes read compact and steady, while the lowercase shows simple, single‑storey forms (notably the a and g) and a lightly quirky rhythm from rounded joins and slightly varying character widths. Numerals follow the same soft geometry, with broad bowls and calm, uncluttered interiors for strong clarity at display sizes.
Well suited to branding systems that want approachability, as well as packaging, posters, and promotional headlines where a soft, confident presence helps. The open counters and straightforward construction also make it workable for short UI labels or signage when a friendly tone is desired, especially at medium-to-large sizes.
The overall tone is warm and informal, leaning toward a friendly, contemporary feel rather than a strict technical voice. Rounded terminals and buoyant curves give it a gently playful personality that feels welcoming and easygoing in headlines and short passages.
The design appears intended to combine modern sans simplicity with rounded, humanized shaping for a personable voice. It emphasizes clarity and robustness while adding warmth through softened terminals and smooth, circular geometry.
Curved forms like C, G, S, and O are especially smooth and circular, and many straight strokes end in rounded caps that keep texture soft. Diacritics aren’t shown; punctuation visible in the sample (period, colon, apostrophe, ampersand, question mark) matches the same rounded, sturdy construction and reads clearly at large sizes.