Sans Superellipse Luva 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, logos, posters, packaging, ui labels, techy, futuristic, playful, sturdy, retro, strong branding, modern tech, display impact, modular geometry, friendly boldness, rounded, squared, blocky, geometric, soft-cornered.
A heavy geometric sans built from rounded-rectangle forms with consistently softened corners and largely uniform stroke weight. Counters are squarish and compact, producing a dense, impactful color, while curves are minimized in favor of superellipse-like bowls and terminals. The lowercase maintains simple, single-storey constructions (notably in a and g) with short ascenders/descenders and a steady rhythm; the figures are similarly boxy, with a distinctive squared 0 and an 8 that reads as two stacked rounded counters. Overall spacing and proportions emphasize solidity and clear silhouette recognition over delicate detail.
Best suited for headlines, branding, and display settings where a bold, geometric voice is desired—such as tech products, gaming and esports identities, packaging, and attention-grabbing poster work. It can also work for short UI labels and navigation where a sturdy, rounded-square aesthetic fits the interface, though longer reading will feel dense due to tight counters and heavy color.
The rounded-square construction gives the face a tech-forward, game-like tone that feels modern yet slightly retro-digital. Its soft corners keep the impact friendly and approachable, balancing industrial sturdiness with a playful edge.
The design appears intended to deliver a distinctive rounded-rectilinear personality: strong, compact letterforms that stay legible through simplified geometry and consistent stroke weight. It prioritizes a memorable, modular silhouette that reads quickly at medium-to-large sizes and communicates a contemporary, engineered character.
Many joins and terminals resolve as blunt, rounded ends, and several letters lean on rectangular apertures (for example in C, G, S, and the bowls of B/P/R), reinforcing a modular, UI-oriented feel. The sample text shows strong presence in headlines and short lines, where its compact counters and emphatic shapes read as intentional and graphic.