Serif Normal Boret 4 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Custer' by Font Bureau, 'Plush' by Fontfabric, 'Chiavettieri' by Kostic, 'Bogue Slab' by Melvastype, 'Mediator Serif' by ParaType, and 'Basco Std' by Typofonderie (names referenced only for comparison).
Keywords: editorial, headlines, book covers, packaging, branding, classic, bookish, friendly, sturdy, retro, readability, warmth, authority, impact, bracketed, rounded, soft terminals, robust, compact serifs.
A sturdy serif with generously rounded, bracketed serifs and softened corners that give the letterforms a warm, slightly swollen silhouette. Strokes are robust with moderate modulation, and counters remain open enough to keep color even across lines. The proportions lean broad in capitals and numerals, while lowercase forms stay compact and stable, producing a steady rhythm in text. Serifs read more like cushioned wedges than sharp hairlines, and terminals tend to finish with subtle rounding rather than crisp cuts.
Works well for editorial settings where a strong serif voice is needed—magazine features, pull quotes, and chapter openings—especially at display and subhead sizes. The bold, rounded construction also suits packaging and branding that want a classic, trustworthy feel without sharpness. For long passages, it will create a dense, confident page color that benefits from comfortable line spacing.
The overall tone feels traditional and dependable, with a gentle, approachable softness that keeps it from looking formal or severe. Its heavy presence and rounded details evoke familiar print typography with a mild vintage flavor, suitable for friendly but authoritative messaging.
Designed to deliver a conventional serif structure with extra weight and softened serif joints, aiming for readability with added warmth and impact. The broad proportions and rounded details suggest an intent to balance traditional book-type cues with a more approachable, poster-ready presence.
The numerals are substantial and highly legible, matching the strong text weight and rounded serif treatment. In the sample paragraph, the texture stays consistent and dark, favoring emphasis and clarity over delicacy; the italic is not shown.