Sans Normal Efmay 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, presentations, branding, captions, modern, clean, quiet, technical, sleek, emphasis, legibility, neutrality, modernity, oblique, monoline, open counters, rounded, humanist.
A monoline, oblique sans with softly rounded curves and open counters. Strokes stay even and smooth with minimal modulation, while terminals are clean and mostly straight-cut, giving a crisp silhouette. The slant is consistent across caps, lowercase, and figures, and the rhythm is slightly humanist rather than purely geometric, with gentle shaping in curves and diagonals. Numerals and capitals read clear and uncluttered, with generous internal space that keeps forms from feeling tight.
It suits interface copy, product pages, and dashboards where an italic voice is needed for emphasis while remaining highly readable. It also works well for editorial callouts, presentations, and clean brand systems that want a modern, slightly dynamic sans without heavy stylization.
The overall tone is contemporary and understated, leaning toward a pragmatic, UI-friendly clarity. Its oblique posture adds motion and emphasis without becoming expressive or calligraphic, producing a calm, efficient feel appropriate for modern communication.
The font appears intended as a utilitarian oblique sans for contemporary typography, prioritizing clarity, neutrality, and consistent rhythm in continuous reading while still offering a forward-leaning, energetic stance.
Spacing appears even and balanced in text, with a steady baseline and predictable joins that help longer passages stay smooth. The design favors legibility through simple construction and open forms, making italics feel like a true companion style rather than a decorative script.