Slab Square Irhy 3 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Abelard' by Indian Type Foundry, 'Oman' by Par Défaut, 'Mediator Serif' by ParaType, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, confident, editorial, heritage, rugged, sporty, impact, emphasis, display, authority, legibility, bracketed serifs, slanted, compact counters, sturdy, high-ink.
A heavy, slanted slab-serif with sturdy bracketed serifs and mostly flat terminals that give the shapes a firm, planted feel. Strokes are broad and dark with moderate contrast, and curves are generously rounded, producing compact internal counters and a high-ink texture on the page. The rhythm is assertive and slightly compressed in places, with strong horizontals and squared-off joins that read clearly at display sizes. Numerals are robust and weighty, matching the letters with the same blocky, supportive serif treatment.
Well-suited to headlines, posters, and editorial titling where its dark color and slab structure can carry attention. It also fits branding and packaging that call for a sturdy, heritage-leaning voice—such as food, workwear, sports, or event promotions—especially in short phrases or prominent labels.
The overall tone is confident and punchy, blending a traditional, print-forward sensibility with an energetic forward lean. It feels suited to bold statements—familiar and dependable, but with enough slant and mass to signal urgency and impact.
The design appears intended to deliver a forceful slab-serif presence in an italicized, display-friendly form, prioritizing impact and a dense typographic color while maintaining a familiar, traditional serif framework.
The italic angle is consistent across caps, lowercase, and figures, and the slab serifs remain prominent even on curved forms, reinforcing a cohesive, workmanlike texture. The darker color and compact apertures suggest it will look strongest when given some breathing room in layout rather than being set too tightly.