Script Gotu 15 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, posters, packaging, logos, social graphics, playful, retro, friendly, bold, casual, handmade feel, display impact, cheerful tone, vintage nod, rounded, brushy, swashy, bouncy, soft terminals.
A heavy, brush-like script with rounded, swelling strokes and smooth, teardrop terminals. Letterforms lean consistently and show a lively baseline with bouncy proportions and generous curves, producing a soft, padded silhouette. Uppercase characters carry prominent entry/exit strokes and occasional swashy joins, while lowercase forms stay compact with a relatively low x-height and distinct counters that remain open at display sizes. Numerals match the weight and slant, with simple, rounded shapes that read as cohesive alongside the letters.
This face performs best in short, high-impact settings such as headlines, branding marks, packaging labels, event posters, and social media graphics. It can also work for pull quotes or menu/coffee-shop style titling where a bold, friendly script is desired, rather than for dense text blocks.
The overall tone is upbeat and personable, with a vintage sign-painting flavor and a touch of cartoon warmth. Its thick strokes and buoyant rhythm give it an informal, welcoming voice that feels energetic rather than refined.
The design appears intended to deliver a confident, hand-crafted script look with strong stroke presence and an expressive, slightly nostalgic rhythm. It prioritizes charm and instant recognition in display contexts, aiming for a warm, approachable personality.
Because of the heavy stroke mass and tight interior spaces in some letters, it benefits from slightly increased tracking and comfortable line spacing, especially in longer phrases. The design’s strong slant and pronounced curves create high visual momentum, making it most effective when allowed room to breathe.