Sans Other Abbay 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' and 'Whitney' by Hoefler & Co., 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Azbuka' by Monotype, 'Fact' by ParaType, and 'Elysio' by Type Dynamic (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, children’s media, playful, retro, whimsical, friendly, chunky, display impact, playful branding, retro flavor, friendly tone, soft corners, flared terminals, bouncy rhythm, cartoonish, irregular.
A heavy, soft-edged sans with subtly flared terminals and a slightly uneven, hand-cut silhouette. Strokes are broadly uniform, with rounded joins and modest tapering that creates a gentle in-and-out contour rather than crisp geometry. Counters are relatively open for the weight, and the overall rhythm feels bouncy due to small variations in width and curvature across glyphs. Capitals read compact and blocky, while lowercase forms keep simple structures with prominent bowls and sturdy verticals.
Best suited for display settings where warmth and personality are desired: posters, headlines, short brand phrases, product packaging, and logo wordmarks. It can also work well for playful editorial callouts or event signage, especially at medium to large sizes where its soft flares and chunky contours are most legible.
The font conveys a lighthearted, nostalgic tone—somewhere between mid-century display lettering and playful cartoon signage. Its chunky shapes and soft flares feel friendly and approachable, with a hint of quirky theatricality that keeps it from feeling purely utilitarian.
The design appears intended to provide a bold, attention-getting sans with a hand-shaped feel—prioritizing charm and a lively rhythm over strict geometric precision. Its softened terminals and slightly irregular contours suggest a friendly display voice aimed at expressive titles and branding.
The set maintains consistent weight and rounded construction, while allowing noticeable personality in letters like S, J, K, and the diagonals in V/W/X. Numerals match the same stout, softly flared treatment, supporting cohesive headline use. The overall look favors impact over fine detail, with forms that remain recognizable even when tightly set.