Sans Contrasted Type 7 is a regular weight, narrow, very high contrast, upright, tall x-height font.
Keywords: editorial headlines, magazine titles, luxury branding, posters, packaging, editorial, elegant, dramatic, refined, contemporary, display impact, luxury tone, editorial clarity, modern refinement, crisp, sharp, sculpted, aspirational, high-fashion.
This typeface is built around razor-thin hairlines paired with heavy verticals, creating a crisp, high-contrast rhythm across text. Letterforms are predominantly upright with compact widths and a strong vertical emphasis, while curves (notably in O/Q and the bowls of b/p) feel taut and carefully controlled. Terminals are clean and abrupt, with minimal finishing; counters are relatively small in the bold strokes, and the overall texture alternates between dense black strokes and airy hairlines. The lowercase shows a tall, prominent x-height and simplified, modern forms, contributing to strong presence at display sizes.
It performs best in display contexts such as magazine headlines, mastheads, campaign posters, and luxury-oriented branding where its contrast and vertical punch can be showcased. It can also work for short pull quotes or section openers when set large with comfortable tracking and leading.
The overall tone is polished and fashion-forward, with a dramatic contrast that reads as premium and editorial. It balances a modern, minimal finish with a classic sense of typographic sophistication, producing a confident, high-impact voice.
The design appears intended to deliver a modern, high-contrast voice with strong vertical structure and a clean, no-nonsense finish. Its proportions and simplified forms aim for clarity and impact in prominent settings while projecting an upscale, editorial character.
In longer lines, the extreme contrast creates a sparkling texture where hairlines can visually recede while thick stems dominate, especially in tightly set text. Numerals and capitals read with a poster-like authority, and the style rewards generous size, spacing, and high-quality output.