Sans Normal Tydir 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Dean Gothic' by Blaze Type, 'Folio B EF' by Elsner+Flake, 'PG Gothique' by Paulo Goode, 'Folio SB' by Scangraphic Digital Type Collection, and 'Folio' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, assertive, playful, retro, sporty, friendly, impact, attention, approachability, display, blocky, rounded, compact, chunky, high-impact.
A heavy, compact sans with broad proportions and rounded terminals that soften its otherwise blocky silhouette. Curves are built from smooth, near-circular forms, while joins and corners tend to be squared off, producing a sturdy, poster-like rhythm. Counters are relatively small and apertures are tight, giving the face a dense, ink-trap-free texture at display sizes. The lowercase shows a single-storey “a” and “g” with simple, geometric construction and short, solid stems.
Best suited for headlines, short statements, and logo-style wordmarks where bold mass and friendly geometry carry the message. It also fits packaging fronts, signage, and sports/event graphics that benefit from a compact, high-impact sans.
The overall tone is confident and upbeat, blending a utilitarian boldness with a friendly, slightly retro warmth. Its chunky geometry and rounded endings suggest sports, packaging, and headline environments where immediacy and approachability matter.
The design appears intended as a high-impact display sans that stays readable through simple geometric structure and rounded finishing. It prioritizes strong presence and quick recognition over delicate detail, aiming for a confident, accessible voice in bold typographic settings.
The numeral set is similarly robust and compact, with rounded bowls and strong verticals that keep figures stable in tightly set contexts. In text samples, the weight and tight internal spaces make it most comfortable at larger sizes, where the letterforms retain clarity and the bold texture reads as intentional impact.