Sans Normal Sugen 3 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book covers, magazines, branding, classic, formal, refined, literary, readable display, editorial tone, classic refinement, premium branding, bracketed serifs, flared strokes, open counters, vertical stress, calligraphic.
This typeface shows crisp, high-contrast strokes with a largely vertical axis and subtly modulated curves. Terminals are clean and controlled, with small bracketed serifs and occasional flared joins that give the outlines a lightly calligraphic feel without becoming decorative. Proportions are fairly traditional: capitals are sturdy with open bowls, and the lowercase maintains clear differentiation and readable apertures. Numerals follow the same high-contrast rhythm, with smooth curves and distinct shapes that sit comfortably alongside the letters.
It performs best in headlines, subheads, and editorial display where its contrast and detailing can be appreciated. It also suits book covers, magazine titling, and brand marks that need a traditional, premium tone, while remaining readable in short text passages at moderate sizes.
The overall tone is composed and editorial, with a classic bookish character that feels polished and authoritative. Its contrast and sharp detailing suggest refinement and seriousness, making it well suited to content that benefits from a traditional, cultured voice.
The design appears intended to deliver a modern, controlled take on classic high-contrast letterforms—balancing crisp sharpness with familiar proportions for confident, publication-ready typography.
Spacing appears even and text color is confident, producing a dark, steady rhythm in paragraph settings. The forms avoid exaggerated quirks, relying instead on consistent modulation and clean joins to create personality.