Sans Other Fuju 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, game ui, industrial, techno, arcade, brutalist, military, maximum impact, industrial tone, retro tech, graphic display, square, blocky, modular, angular, stencil-like.
A heavy, modular sans built from squared, rectilinear forms with crisp right angles and largely uniform stroke thickness. Counters are small and often rendered as narrow rectangular cut-ins, creating a compact, punched-out look in letters like O, D, B, and 8. Many joins are stepped rather than curved, and diagonals appear sparingly and with chiseled terminals (notably in N, V, W, Y, Z), reinforcing a constructed, geometric rhythm. Spacing and widths vary by character, but the overall texture stays dense and dark, with minimal internal whitespace and a consistent, grid-aligned silhouette.
Best suited for large-scale applications where its dense black mass and angular detailing can read clearly—such as posters, headlines, branding marks, and packaging. It also fits interface labels and on-screen titles that benefit from an arcade or industrial feel, and works well for short bursts of text rather than long paragraphs.
The font reads as mechanical and assertive, evoking utilitarian signage, game UI lettering, and retro-futuristic hardware aesthetics. Its squared proportions and cutout counters give it a rugged, engineered tone that feels bold, direct, and slightly aggressive.
The design appears intended to deliver maximum impact through a grid-based, engineered construction, prioritizing a distinctive silhouette and strong visual presence over conventional text readability. Its cutout counters and squared terminals suggest a deliberate nod to digital-era, stencil, or arcade-inspired lettering.
The distinctive rectangular apertures and notch-like details can reduce legibility at small sizes, especially in dense text, but they create strong graphic identity at display sizes. Figures and capitals share the same blocky logic, producing a cohesive, emblem-like set for headings and labels.