Slab Square Ugmud 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: book text, magazine text, editorial design, pull quotes, academic publishing, editorial, literary, classic, scholarly, refined, text emphasis, editorial clarity, classic readability, authorial voice, slab serifs, bracketed slabs, oblique axis, calligraphic, bookish.
A serif italic with sturdy slab-like feet and gently bracketed joins, combining solid horizontals with a soft, flowing oblique stress. Strokes stay relatively even in weight, with rounded curves and modest flare into the serifs rather than sharp hairlines. The italic forms show clear cursive logic in letters like a, f, g, and y, while capitals remain structured and stable, creating a balanced text color. Numerals are similarly slanted and traditional in proportion, with open counters and confident, flat-topped serifs anchoring the shapes.
It suits long-form reading in books and magazines, especially for sections that benefit from a strong italic voice such as introductions, quotes, captions, or sidebars. The sturdy slabs and calm contrast also make it a good fit for academic or institutional typography where clarity and seriousness are important.
The overall tone feels literary and editorial—confident, cultivated, and slightly old-world without becoming ornate. Its italic slant reads purposeful and expressive, suggesting commentary, emphasis, or authored voice rather than pure neutrality.
The design appears intended to deliver an italic with more backbone than a delicate oldstyle italic—pairing text-oriented proportions with slab-like reinforcement for stable, comfortable reading. It aims to provide expressive emphasis while maintaining an even, dependable rhythm in continuous setting.
Spacing and proportions suggest a text-first design: the forms hold together cleanly in paragraphs, and the slab serifs provide a steady baseline rhythm. The italic angle is consistent across cases, giving emphasis without sacrificing readability.