Sans Normal Ignij 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design, 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, 'Sailec' by Type Dynamic, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, headlines, friendly, modern, clean, approachable, playful, approachability, clarity, modern neutrality, versatility, soft geometry, rounded, soft terminals, monoline, geometric, open counters.
A rounded, monoline sans with soft, fully rounded terminals and gently squared curves throughout. The forms lean geometric with circular bowls and smooth joins, while keeping a slightly human rhythm in the lowercase. Apertures are generally open (notably in letters like c and e), counters are roomy, and stroke transitions remain even, giving the set a calm, consistent texture. The uppercase is simple and sturdy; the lowercase features single-storey a and g, and a compact, uncluttered construction that reads clearly at display and text sizes.
Well suited for UI and product interfaces where clarity and a friendly tone are important, as well as branding systems that need a modern, approachable sans. It also works nicely for signage and packaging thanks to its open counters and smooth, high-clarity shapes, and it scales comfortably for headlines and short paragraphs.
The overall tone is friendly and contemporary, with a soft, welcoming voice rather than a sharp or technical one. Rounded endings and even strokes create an approachable, slightly playful feel that stays professional and neutral.
The design appears intended to deliver a clean, contemporary sans with softened geometry—balancing modern neutrality with warmth and approachability. Its consistent stroke weight and open forms suggest an emphasis on everyday legibility and versatile, brand-safe personality.
Round punctuation and dots (such as the i/j tittles) match the soft terminal language, and the numerals share the same smooth, monoline construction for a cohesive alphanumeric palette. Diagonals like V/W/X are softened by rounded joins and ends, preventing the texture from feeling brittle.