Print Wubub 2 is a bold, very narrow, medium contrast, upright, short x-height font.
Keywords: packaging, posters, headlines, branding, social graphics, playful, handmade, casual, friendly, quirky, hand-lettered feel, casual warmth, expressive display, artisan branding, brushy, rounded, bouncy, inking, organic.
A lively, hand-drawn print with brush-like strokes and rounded terminals. Letterforms show noticeable stroke swell and taper, with slightly irregular curves and occasional ink-like bulges that create an organic rhythm. Proportions are compact and tall, with small counters and simplified joins; spacing and widths vary subtly across the alphabet, reinforcing a natural, written feel. Numerals match the same soft, brushed construction and maintain consistent visual color in text.
Best suited to short-to-medium display copy where its brushy texture and uneven rhythm can be appreciated—such as packaging, café or boutique branding, posters, event promos, and social media graphics. It can work for pull quotes or casual subheads, but the dense shapes and lively stroke modulation make it less ideal for long-form reading at small sizes.
The overall tone is warm and informal, with a whimsical, slightly rustic personality. Its imperfect edges and buoyant shapes feel approachable and conversational, lending an artisanal, human touch rather than a polished corporate voice.
The design appears intended to capture the immediacy of hand lettering in a repeatable font, balancing legibility with expressive brush movement. Its construction prioritizes personality and warmth, aiming for a crafted, informal presence that stands out in attention-grabbing display contexts.
The texture reads like marker or brush pen, with consistent pressure changes rather than mechanical contrast. Capitals have a sign-painting energy while remaining unconnected, and the lowercase maintains a steady baseline with gentle, handwritten irregularity that becomes part of the charm at display sizes.