Sans Normal Komow 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Kardinal' by Ani Dimitrova, 'Delargo DT' by DTP Types, 'FF Kievit' by FontFont, 'Ideal Sans' and 'Whitney' by Hoefler & Co., 'PF Diplomat Sans' by Parachute, and 'Amor Sans Neo' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, assertive, modern, dynamic, impact, motion, modernity, attention, clarity, slanted, rounded, smooth, compact, high-impact.
A heavy, forward-slanted sans with smooth, rounded curves and largely uniform stroke thickness. The forms lean consistently, with compact counters and firm terminals that keep the silhouettes dense and graphic. Rounds are clean and elliptical, while diagonals and joins stay crisp, giving the alphabet a steady, contemporary rhythm. Numerals match the letterforms in weight and slant, producing a cohesive, high-impact texture in words and lines of text.
Best suited for headlines, short statements, and brand marks where a bold, dynamic voice is needed. It can work well for sports, tech-forward promotions, packaging callouts, and display typography where impact and momentum are more important than long-form readability.
The overall tone is confident and kinetic, with a strong sense of motion from the consistent slant and sturdy shapes. It reads as contemporary and energetic, suited to attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver a modern, motion-driven display sans: strong presence, fast rhythm, and smooth rounded construction that stays approachable while remaining highly emphatic.
In the sample text, the dense weight and tight interior spaces create a dark, emphatic typographic color, especially in longer lines. The consistent slant helps maintain flow across words, while the rounded construction keeps the voice friendly rather than harsh.