Slab Square Mipi 7 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, playful, retro, circus, storybook, quirky, attention grabbing, vintage flavor, whimsical display, theatrical branding, ball terminals, wedge joins, compact counters, sculpted serifs, decorative.
A very heavy display face with sculpted slab-like serifs and frequent ball terminals that create a soft, bulbous rhythm. Strokes are high-contrast, with pointed wedge-like joins and occasional ink-trap–like notches that sharpen interior corners. Counters tend to be compact and often teardrop or oval, while curves swell noticeably at terminals. The overall texture is lively and uneven in a deliberate way, with variable-looking letter widths and a strong silhouette-first construction.
Best suited for short, high-impact settings such as posters, event titles, packaging, storefront signage, and branding where personality is a priority. It performs especially well at medium-to-large sizes where the tight counters and interior notches remain clear, and where its lively rhythm can carry a layout without additional decoration.
The font reads as whimsical and theatrical, mixing Victorian/retro poster cues with a friendly, cartoonish bounce. Its chunky forms and rounded terminals keep it approachable, while the sharp wedges and tight counters add a slightly mischievous, “curio shop” energy. It feels more like signage and spectacle than neutral text typography.
The design appears intended as a bold decorative slab with a vintage show-card sensibility, combining weighty block forms with playful ball terminals and sharp wedge cuts to create a distinctive, attention-grabbing voice. It prioritizes character and memorability over neutral readability, aiming to stand out in display typography.
Many characters emphasize distinctive terminals (notably in S, J, g, y) and rely on silhouette for recognition, which increases personality but can reduce clarity at small sizes. Numerals are equally stylized, with soft curves and pronounced weight that match the uppercase.