Sans Normal Tydiw 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Fremantle' by Type Associates (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, display, confident, impactful, friendly, modern, sturdy, attention, approachability, modernity, bold clarity, brand presence, rounded, soft corners, geometric, monoline, compact counters.
A heavy, rounded sans with a largely monoline feel and softly blunted terminals. Curves are built from broad, geometric bowls and ellipses, while straight strokes stay firm and blocky, creating a strong, even texture. Counters are relatively compact in letters like B, a, e, and 8, and the joins tend to be smooth and closed, emphasizing solidity. The lowercase is single-story for a and g, with simple, sturdy shapes and minimal stroke modulation.
Best suited to large-size display settings such as headlines, posters, brand marks, packaging, and promotional graphics where its dense weight and rounded geometry can deliver strong impact. It can also work for short subheads and callouts, but the tight counters suggest avoiding very small text sizes.
The overall tone is bold and approachable: assertive enough for attention-grabbing headlines, but softened by rounded forms that keep it from feeling harsh. It reads as contemporary and friendly, with a “big voice” presence suited to energetic, upbeat messaging.
The design appears intended to deliver maximum visual presence with a friendly, rounded finish—combining geometric simplicity with a compact, high-ink silhouette for contemporary, attention-led typography.
Round letters (O, C, G, Q) are slightly squarish in feeling due to the thick strokes and tight internal space, which boosts punch but can reduce openness at smaller sizes. Numerals are similarly robust and uniform, matching the alphabet’s dense, poster-like color.