Sans Normal Begom 2 is a regular weight, narrow, monoline, upright, tall x-height font.
Keywords: headlines, packaging, posters, kids, branding, playful, friendly, handmade, casual, quirky, approachability, casual tone, human touch, cheerful display, rounded, bouncy, soft terminals, informal, open counters.
A rounded, monoline sans with gently irregular geometry and a lightly hand-drawn rhythm. Strokes keep a consistent thickness while curves dominate the construction, producing soft, open shapes and generous counters. Terminals are blunt-to-rounded and often slightly angled, and many letters show subtle asymmetry and bounce that keeps the texture lively. The uppercase appears compact and friendly, while the lowercase has a tall, prominent x-height with simple, single-storey forms and clear, open apertures.
Well suited to headlines, short paragraphs, packaging, and brand accents where an informal, friendly tone is desired. It can work effectively for posters, social graphics, and kid-focused or lifestyle applications, especially at medium to large sizes where its rounded details and lively rhythm remain clear.
The overall tone is warm and approachable, with a playful, slightly quirky personality that feels human rather than mechanical. Its bouncy proportions and softened forms read as upbeat and conversational, lending an easygoing voice to short text.
The design appears intended to deliver a clean sans foundation with an intentionally handmade, playful twist—prioritizing approachability and character while keeping forms simple and readable.
In continuous text, the uneven micro-geometry adds charm but also creates an animated color across lines, especially around rounded letters and diagonals. Numerals follow the same rounded, casual construction, keeping a consistent feel across mixed alphanumeric settings.