Sans Normal Ihdom 3 is a bold, wide, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, playful, friendly, retro, quirky, approachable, approachability, softness, retro charm, display clarity, playfulness, rounded, soft, bubbly, geometric, smooth.
A rounded, monoline sans with generously curved corners and soft terminals throughout. Letterforms lean on circular and oval construction, producing wide, open counters and a calm, even rhythm. Strokes maintain a consistent thickness, while joins and bends are highly smoothed, giving shapes a molded, almost “rubber” feel. The lowercase is especially rounded and simple, with single-storey a and g, compact shoulders, and friendly, open apertures; numerals follow the same curvy logic with looped forms and softened angles.
Well suited for logos, brand marks, packaging, and display typography where a friendly, rounded voice is desired. It also fits posters, social graphics, and product headings, especially for playful or lifestyle-oriented themes. For longer passages, it’s more comfortable at larger sizes or with generous spacing.
The overall tone is cheerful and informal, with a light retro flavor and a toy-like softness. Its rounded geometry reads as welcoming and non-threatening, making it feel casual, optimistic, and slightly whimsical.
The font appears designed to deliver a warm, approachable sans voice by combining consistent stroke weight with highly rounded geometry and simplified, open forms. The emphasis on smooth curves and broad counters suggests an intention to prioritize charm and immediacy over strict neutrality.
The design emphasizes continuous curves over sharp structure, which enhances personality but can reduce differentiation in dense text. It performs best when given breathing room, where the round counters and smooth terminals remain clear.