Sans Normal Kilav 10 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Elisar DT Infant' by DTP Types, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, 'Organic Pro' by Positype, and 'Angie Sans Std' by Typofonderie (names referenced only for comparison).
Keywords: branding, advertising, headlines, posters, ui labels, dynamic, modern, friendly, sporty, confident, modernize, add motion, stay neutral, improve clarity, oblique, geometric, rounded, clean, high-clarity.
This typeface is an oblique sans with a clear geometric backbone and softly rounded curves. Strokes are smooth and fairly uniform, with moderate modulation that stays subtle in text. Letterforms lean consistently to the right, with compact joins and clean terminals that avoid decorative flourish. Counters are open and circular-leaning, giving the alphabet an even, steady rhythm, while the overall set maintains solid spacing and a tidy silhouette across caps, lowercase, and numerals.
It performs well in branding and promotional design where a modern, forward-leaning voice is helpful. The clean shapes and open counters also suit short UI labels, navigation, and product messaging, and it can hold up in larger blocks of text when set with comfortable leading.
The overall tone feels energetic and contemporary, with an easy, approachable friendliness. The consistent slant and rounded geometry add motion and momentum without becoming overly expressive, making it feel confident and slightly sporty rather than formal.
The design appears aimed at delivering a versatile, contemporary italic sans that balances geometric clarity with a friendly softness. Its consistent slant and restrained detailing suggest an intention to provide emphasis and motion while remaining broadly usable across display and text settings.
Capitals read crisp and stable, while the lowercase keeps a simple, utilitarian construction with familiar shapes and uncluttered apertures. Numerals follow the same rounded, streamlined logic, producing a cohesive voice between headings and running text.