Print Esja 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, social media, kids branding, playful, friendly, casual, handmade, energetic, handmade feel, approachability, playful display, casual emphasis, brushy, rounded, chunky, textured, informal.
A lively hand-drawn print with thick, brush-like strokes and slightly uneven edges that show natural texture. Letterforms are rounded and compact with soft corners, simplified construction, and a gently irregular baseline that keeps the rhythm human. Counters are open and generous, and curves are built from confident, slightly wobbly arcs rather than perfect geometry. Capitals feel sturdy and cartoonish, while lowercase forms stay straightforward and readable with consistent, uncluttered shapes.
This style works best for short to medium-length text where personality matters: posters, playful branding, packaging callouts, social graphics, event flyers, and editorial headings. It can also support short captions or pull quotes when set with comfortable spacing, especially in cheerful or casual contexts.
The overall tone is cheerful and approachable, with a sketchy spontaneity that reads as personal and informal. Its bouncy spacing and visible stroke texture give it a crafty, kid-friendly warmth without becoming messy or chaotic.
The design appears intended to capture an easygoing, marker/brush-lettered look with strong readability and a deliberately imperfect finish. It prioritizes warmth and character over precision, aiming for an inviting, handcrafted voice that stands out in display use.
Numerals follow the same hand-painted logic, with simple silhouettes and mild shape variation that reinforces the handmade character. The texture is most noticeable at stroke terminals and along outer contours, where slight roughness adds personality at display sizes.