Slab Normal Kugav 7 is a very light, wide, low contrast, upright, normal x-height font.
Keywords: editorial, magazines, book design, branding, packaging, refined, airy, modern, calm, clarity, neutrality, editorial tone, structural serif, slab serif, bracketed, delicate, open counters, crisp.
A very light slab serif with crisp, squared serifs and subtle bracketing that softens joins without adding much contrast. The strokes are fine and even, with open counters and generous internal space that keeps letters from feeling dense. Proportions lean broad and comfortable, with steady verticals, rounded bowls, and clean, unembellished terminals. Overall rhythm is orderly and consistent, giving both the uppercase and lowercase a composed, bookish texture.
Well-suited to editorial typography such as magazines, essays, and book interiors where a light slab serif can add structure while staying unobtrusive. It also fits brand systems and packaging that want a modern, cultivated feel, and works nicely for headings, pull quotes, and refined wordmarks.
The tone feels quiet and cultivated: precise and contemporary, but with a literary, editorial sensibility. Its restrained detailing and ample whitespace read as elegant rather than attention-seeking, lending a measured, confident voice to longer text.
The design appears intended as a plain, dependable slab serif with a notably light touch—prioritizing clarity, consistency, and a clean reading rhythm while keeping the serif presence for typographic authority.
In the sample text, the hairline-like strokes maintain clarity at display sizes and create a light page color, while the slab serifs provide structure and alignment. Numerals and capitals appear straightforward and functional, supporting a clean typographic palette without decorative quirks.