Serif Normal Urbaj 13 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, packaging, elegant, dramatic, refined, luxury tone, editorial impact, display clarity, narrow economy, hairline, didone-like, tall, crisp, pointed serifs.
A tall, condensed serif with pronounced thick–thin modulation and crisp, hairline joins. Serifs read as sharp and tapered rather than bracketed, with long vertical stems and small, controlled bowls and counters that keep the texture tight. Curves are smooth and disciplined, and terminals often finish in needle-like points, giving letters a sculpted, high-tension rhythm. Numerals echo the same contrast and vertical emphasis, with narrow proportions and delicate curves.
Best suited to headlines, deck copy, pull quotes, and short passages where its contrast and narrow build add elegance without sacrificing clarity. It can also support premium branding and packaging applications that benefit from a refined, high-fashion voice, especially when set with generous size and careful spacing.
The overall tone is polished and theatrical, balancing poise with a slightly severe sophistication. Its strong verticality and razor-fine details evoke fashion and culture publishing, lending a luxe, curated feel to headlines and display copy.
The design appears intended to deliver a contemporary, high-end editorial serif optimized for impactful vertical emphasis and sophisticated contrast. It aims to provide a modern, polished display texture while retaining conventional letterforms for straightforward setting.
Spacing appears intentionally tight and the condensed construction creates a strong columnar rhythm in text. The hairline elements and fine serifs suggest the design will reward larger sizes where detail and contrast can remain clear.