Sans Normal Ebmah 15 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Ekster' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, editorial, ui text, packaging, posters, modern, clean, friendly, dynamic, minimal, versatility, readability, contemporary tone, approachability, rounded, humanist, open, airy, upright-leaning.
A slanted sans with smooth, rounded bowls and open apertures, drawn with consistent stroke weight and gently tapered terminals. Curves are largely circular/elliptical, while diagonals and joins stay crisp, giving the design a tidy, contemporary rhythm. Proportions feel balanced and readable, with a straightforward, uncluttered construction across caps, lowercase, and numerals.
Works well for brand identities, headlines, and short-to-medium passages where a clean sans with an energetic slant is desirable. It also fits UI and product contexts that benefit from a modern, unobtrusive voice while maintaining clear character differentiation in mixed-case and numerals.
The overall tone is modern and approachable, with the italic angle adding motion and a conversational feel. Its rounded forms keep it friendly rather than stark, making it suitable for branding and editorial settings that want clarity with a touch of warmth.
Designed to deliver a contemporary sans italic with friendly roundness and high everyday readability. The intent appears to be a versatile, general-purpose voice that feels brisk and modern without becoming rigid or overly technical.
Spacing appears even and calm in text, supporting smooth word shapes. The letterforms avoid decorative quirks, relying instead on clean geometry and open counters to maintain legibility at display and text sizes.