Sans Other Fifu 2 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, playful, retro, chunky, cheerful, posterish, impact, warmth, retro feel, brand character, display clarity, rounded, soft corners, bulky, compact, bubbly.
A heavy, chunky sans with rounded outer corners and a soft, sculpted silhouette. Curves are broad and geometric, with counters kept relatively small and openings often tightened, which creates dense black shapes and strong word texture. Terminals tend to finish with blunt, slightly eased edges rather than sharp cuts, and several joins show subtle notch-like carving that adds character without becoming decorative. The overall rhythm is compact and sturdy, with simple, blocky numerals that match the letters’ mass and curvature.
Best suited to large-scale applications where impact is the priority: headlines, posters, packaging, and bold signage. It can also work well for logo wordmarks and short taglines where its rounded, chunky personality helps establish a friendly brand voice.
The font reads friendly and attention-grabbing, with a distinctly retro, display-oriented warmth. Its rounded weight and compact forms give it a playful, toy-like confidence that feels upbeat and approachable rather than formal or technical.
This design appears intended as a high-impact display sans that prioritizes personality and mass over neutrality. The softened corners and compact counters suggest a goal of creating a warm, retro-leaning tone while maintaining a simple, sturdy construction for clear, punchy headlines.
In longer text the dense color and tight apertures produce a strong, continuous texture, making it most effective when given generous size or spacing. The design’s mix of geometric bowls and slightly carved joins gives it a distinctive, handcrafted-in-a-system feel—cleanly constructed but intentionally quirky.