Serif Flared More 12 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Colds Variana' by Letterhend (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, dramatic, classic, fashion, confident, display impact, editorial voice, heritage modernized, brand emphasis, bracketed, flared, sculpted, crisp, calligraphic.
A sculpted, high-contrast serif with broad, weighty stems and sharply tapered transitions into flared, bracket-like terminals. Serifs read as crisp wedges rather than slabs, with an engraved, chiseled feel created by pointed joins and narrow apertures in several forms. Curves are taut and ovalized, and the overall rhythm alternates between strong vertical emphasis and sudden hairline-like cuts, producing a lively, slightly theatrical texture in text. Uppercase proportions feel stately and compact, while lowercase maintains a steady x-height with assertive ascenders and descenders that keep the line color dense.
Best suited to headlines, magazine and book display typography, and brand marks that need a confident, classic voice. It can work for packaging and title treatments where dense color and sharp detailing are assets, and where sizes are large enough for the tight apertures and high-contrast cuts to remain clear.
The tone is bold and formal, evoking classic print display work with a fashionable, editorial edge. Its sharp wedges and dramatic contrast suggest authority and ceremony, while the flared terminals add a crafted, heritage character rather than a purely modern severity.
Likely designed as a contemporary display serif that reinterprets flared and wedge-serif cues for maximum impact, combining traditional structure with aggressive contrast and crisp terminals to deliver an unmistakably bold editorial presence.
The numerals and capitals carry a poster-like presence, with particularly emphatic diagonals and pointed details that create sparkle at large sizes. In paragraph settings the strong stroke modulation and tight counters make a dark, impactful color that benefits from generous size and spacing.