Serif Other Noho 10 is a very light, wide, high contrast, upright, normal x-height font.
Keywords: display, headlines, invitations, branding, editorial, elegant, whimsical, refined, storybook, ornamental, ornamentation, sophistication, distinctiveness, vintage nod, hairline, didone-like, curly terminals, delicate, swashy.
A delicate serif with pronounced stroke contrast and a crisp, vertical posture. Hairline serifs and thin connecting strokes are paired with selective ornamental curls that appear as looped terminals on many capitals and a handful of lowercase forms, creating a distinctly decorative silhouette without becoming fully script-like. Proportions feel slightly expanded and open, with generous counters and a calm rhythm; the lowercase remains relatively straightforward while capitals carry most of the flourish. Numerals are similarly high-contrast and airy, with a lightly calligraphic finish in curves and terminals.
Best suited for display typography such as headlines, pull quotes, book or chapter titles, and packaging where its high contrast and curled terminals can be appreciated. It can also work for short editorial passages or formal pieces (e.g., invitations or certificates) when set with ample size and spacing to preserve the fine details.
The overall tone reads elegant and literary, with a playful, antique charm coming from the looped terminals. It suggests classic refinement—suited to romantic, ceremonial, or boutique contexts—while the ornamentation adds a hint of whimsy and personality.
The font appears intended to merge a refined, high-contrast serif foundation with ornamental, looped terminals for added distinction. The goal seems to be an expressive display serif that feels classic and upscale while offering a signature flourish for branding and titling.
The design’s character is strongly driven by its uppercase set, where the curled entry/terminal strokes can become prominent at larger sizes. In text settings the contrast and fine hairlines create a light, sparkling texture, while the flourishes punctuate lines as decorative accents.