Script Esruj 7 is a bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, friendly, casual, playful, retro, handmade, handmade feel, friendly tone, display impact, brush lettering, informal voice, brushy, rounded, bouncy, informal, soft terminals.
A lively handwritten script with a consistent rightward slant and a brush-pen feel. Strokes are thick with gently rounded terminals and occasional tapering, creating a soft, painted texture rather than crisp calligraphy. Letterforms are mostly unconnected but flow with cursive construction, showing smooth curves, simplified joins, and slightly irregular widths that enhance the hand-drawn rhythm. Counters are compact and the overall silhouette is buoyant, with rounded shapes in letters like o/e and broad, swooping diagonals in v/w/x; numerals match the same brushy, tilted tone.
Best suited to short, prominent text such as headlines, logos, packaging callouts, posters, and social graphics where an informal handwritten voice is desired. It can also work for subheads or quotes when set with generous spacing and sufficient size to keep counters and joins clear.
The font reads warm and personable, like quick marker lettering used for notes, menus, or packaging. Its bouncy rhythm and soft stroke endings give it an upbeat, approachable character with a light retro sign-painting vibe.
Likely designed to mimic confident brush lettering with an easy, fast-written cursive motion, prioritizing personality and momentum over strict regularity. The goal appears to be a friendly display script that feels handmade and energetic while remaining broadly legible in short phrases.
Capitals are especially expressive and sweeping, giving strong word shapes in headings, while the lowercase maintains a brisk, handwritten cadence. Spacing appears naturally uneven in a way that reinforces the organic look, and the thick strokes hold up well at display sizes where the brush texture and rounded forms can be appreciated.