Sans Normal Gogoh 2 is a light, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, casual, friendly, airy, approachable, hand-drawn, human warmth, casual clarity, lively rhythm, soft modernity, rounded, monoline, loose, lively, soft terminals.
A slanted, monoline sans with rounded, open forms and a slightly uneven, hand-drawn regularity. Strokes keep a consistent thickness with soft, tapered terminals and gentle curves, producing smooth bowls and flexible joins. Proportions are compact and generally narrow, with generous counters and clear interior space in letters like a, e, and g. The overall rhythm feels informal and buoyant, with small natural variations that keep repeated shapes from feeling rigid.
It works well for short-to-medium display text where a friendly, informal voice is desired—brand accents, packaging callouts, posters, social graphics, and headline-style copy. It can also serve for brief UI or editorial pull-quote use when a casual, personable tone is appropriate.
The font reads as warm and conversational, like quick marker or pen lettering cleaned up for setting text. Its soft curves and relaxed slant suggest friendliness and motion rather than precision or formality. The tone is modern-casual, suited to human, personable messaging.
The design appears intended to capture the ease and warmth of handwritten italic lettering while preserving the clarity and simplicity of a sans structure. It balances a clean, legible skeleton with subtle irregularities to feel lively and human in use.
In text, the consistent slant and open counters help maintain flow across words, while the slightly playful construction keeps it from feeling mechanical. Numerals share the same rounded, handwritten character, blending well with the letters in mixed settings.