Sans Contrasted Okkuh 7 is a regular weight, wide, medium contrast, italic, tall x-height font.
Keywords: branding, editorial, posters, advertising, sports identity, dynamic, sporty, modern, confident, energetic, built-in emphasis, modern clarity, high-impact headlines, brand voice, oblique, forward-leaning, humanist, open counters, tight spacing.
A forward-leaning sans with clean, mostly monolinear construction and a noticeable, controlled modulation in curves and joins. The letters are broadly proportioned with open apertures and rounded bowls, paired with crisp terminals that often finish on a diagonal. Curves feel smooth and continuous, while diagonals (A, K, V, W, X) are taut and directional, giving the design a brisk rhythm. The lowercase shows a tall x-height with compact ascenders/descenders and simple, single-storey forms (a, g), keeping the texture solid and legible in dense settings.
Well-suited to branding and advertising where a sense of motion and confidence is desirable, as well as editorial headlines and subheads that need presence without excessive ornament. The open shapes and tall lowercase make it workable for short-to-medium text runs at comfortable sizes, while the italicized stance makes it especially effective for emphasis, callouts, and display typography.
The overall tone is fast and contemporary, with an assertive, streamlined slant that reads as active and performance-oriented. Its mix of openness and sharp terminals gives it a confident, slightly technical feel without becoming cold or rigid.
Designed to deliver a modern sans voice with built-in emphasis: a slanted, energetic stance paired with clear, open forms for readability. The intention appears to balance contemporary simplicity with enough stroke modulation and sharp finishing to stay distinctive in headline and identity work.
Stroke endings and intersections are handled with consistent, slightly angled cuts that reinforce the italic motion. Numerals are clear and sturdy, matching the rounded/diagonal vocabulary of the letters for a cohesive set.