Sans Normal Idmuj 1 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, handwritten, playful, approachable, human warmth, informal tone, everyday readability, modern casual, rounded, monoline, soft terminals, open counters, bouncy.
A rounded, monoline sans with a consistent rightward slant and soft, brush-like stroke endings. Letterforms favor simple, open shapes with generous curves and minimal modulation, producing clean counters and smooth joins. Proportions read slightly extended horizontally, and the rhythm is gently uneven in a humanized way rather than mechanically uniform, especially in diagonals and curved joins. Numerals match the same informal, rounded construction and maintain clear, legible silhouettes at text sizes.
Well-suited to friendly branding, packaging, posters, and social graphics where an informal voice is desired. It also works for short-to-medium text such as captions, pull quotes, and UI microcopy when a personable tone is needed and ample spacing is available.
The overall tone is warm and conversational, with an easygoing handwritten feel that stays tidy and readable. Its rounded geometry and soft terminals communicate friendliness and approachability, making it feel informal without becoming messy or overly decorative.
Likely designed to combine the warmth of handwriting with the structure of a clean sans, delivering a personable, modern look that remains legible in continuous text. The rounded forms and restrained detailing suggest an aim for broad, everyday usability rather than calligraphic expressiveness.
Several forms emphasize openness and clarity (notably round letters and bowls), while straight strokes retain subtly curved energy that keeps the texture lively. The italic angle is steady across caps, lowercase, and figures, helping longer passages look cohesive.