Sans Superellipse Abmaf 7 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Shelf' by 21Type, 'FF Kievit' and 'FF Milo' by FontFont, 'Rooney Sans' by Jan Fromm, 'Niko' by Ludwig Type, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: ui design, branding, product design, wayfinding, editorial, modern, friendly, clean, tech, legibility, approachability, system coherence, modern utility, rounded, soft corners, geometric, even color, open apertures.
This typeface is a rounded geometric sans with gently softened corners and broad, superellipse-like curves. Strokes keep an even, low-contrast color, with smooth joins and terminals that read as clean and controlled rather than calligraphic. Counters are generous and largely circular-to-oval, while verticals stay straight and confident, producing a steady rhythm in text. Uppercase forms feel sturdy and simple, and the lowercase shows a high x-height with clear, compact shapes that remain open at small sizes.
It works well for interface typography, dashboards, and app navigation where clarity and a steady rhythm are important. The rounded geometry also suits contemporary branding, packaging, and product identities that want to feel friendly and precise, and it can scale to signage and editorial headlines without losing its clean structure.
The overall tone is contemporary and approachable, combining a technical neatness with a soft, friendly finish. Its rounded geometry gives it a calm, product-minded voice rather than a sharp or formal one.
The design appears intended to deliver a modern geometric sans optimized for clarity and consistency, softened by rounded corners to reduce harshness. Its proportions and open forms suggest an emphasis on legibility in both display and text contexts while maintaining a cohesive, system-like aesthetic.
Round letters like C, G, O, and Q emphasize smooth, near-rectangular curvature, and the figures share the same consistent, rounded construction for a cohesive texture. Spacing appears balanced for paragraph setting, with a uniform typographic color that supports continuous reading.