Sans Normal Etgar 13 is a very light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui display, airy, modern, elegant, calm, refined, modern refinement, lightweight display, sleek branding, italic emphasis, monoline, rounded, open counters, humanist, minimal.
A slender, monoline sans with a consistent rightward slant and generous horizontal proportions. Curves are smooth and rounded with open apertures, while joins stay clean and understated, giving forms an airy, continuous rhythm. Terminals are largely soft and unembellished; shapes like C, G, O, and Q read as near-elliptical, and diagonals in A, V, W, X, and Y feel light and precise. Figures are similarly streamlined, with simple strokes and ample interior space that keeps the texture open in running text.
Well-suited to branding systems, editorial headlines and subheads, and packaging where a light, contemporary tone is desired. It can also work for short UI labels or display settings where a clean, slanted sans adds personality, though the very thin stroke suggests avoiding extremely small sizes or low-contrast backgrounds.
The overall tone is quiet and contemporary, with a polished, fashion-forward elegance. Its light, slanted voice feels friendly rather than technical, conveying ease and clarity without becoming casual or decorative.
The design appears intended to deliver a minimalist, modern sans voice with an italicized sense of motion, prioritizing smooth geometry, open readability, and a refined, lightweight presence for display and brand-led typography.
In text, the spacing and open counters create a bright page color, and the italic angle provides motion without dramatic calligraphic contrast. The lowercase shows a gentle, rounded construction (notably in a, e, g, and y) that reinforces an approachable, modern personality.