Cursive Masi 7 is a regular weight, very narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, social media, posters, invitations, casual, friendly, lively, personal, modern, handwritten feel, approachability, energy, display legibility, modern script, brushy, slanted, rounded, looping, expressive.
A slanted, brush-pen script with smooth, tapered strokes and rounded terminals. Letterforms are compact and upright-leaning in rhythm, with a mix of open curves and tight counters that keep the texture dense and energetic. Connections are suggested through flowing entry/exit strokes, while many characters remain clearly separated, creating a semi-connected cursive feel. Capitals are tall and simplified, built from sweeping strokes that echo the lowercase movement, and numerals follow the same handwritten cadence with soft curves and slight stroke modulation.
Well-suited for short to medium-length display text where a handwritten voice is desired—brand marks, product packaging callouts, posters, social graphics, and casual invitations. It also works for pull quotes or headings when a friendly, human touch is needed, while very small sizes may benefit from extra tracking due to its compact texture.
The overall tone feels informal and personable, like quick but practiced handwriting. Its brisk slant and brushy modulation add a lively, upbeat character that reads as approachable rather than formal or ceremonial.
Likely designed to mimic fast, confident brush handwriting with a clean, contemporary finish. The goal appears to be an expressive script that feels personal and energetic while staying legible in common display scenarios.
The design maintains a consistent forward motion across words, with prominent ascenders/descenders and occasional looped forms that add flair without becoming overly ornamental. The compact proportions and tight spacing tendency can build a strong, dark line of text in longer phrases.