Sans Normal Jubuf 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'Praxis' and 'Praxis Next' by Linotype, 'Between' and 'SST' by Monotype, and 'Clara Sans' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, short emphasis, sporty, dynamic, confident, modern, energetic, impact, speed, branding, display, oblique, geometric, clean, compact, punchy.
This typeface is a heavy, oblique sans with smooth, geometric construction and rounded curves throughout. Strokes are largely uniform, with broad, sturdy forms and softened joins that keep counters open despite the weight. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm; terminals are clean and mostly straight-cut, giving the shapes a crisp, contemporary finish. Proportions feel slightly compact in the lowercase with sturdy stems and wide bowls, while the numerals are solid and legible, matching the overall mass and angle of the letters.
Best suited to headlines, posters, and punchy marketing lines where a sense of motion and strength is beneficial. It also works well for sports and fitness branding, bold UI callouts, and packaging or labels that need compact, high-contrast-in-size readability at larger text sizes.
The overall tone is fast, assertive, and contemporary, with a forward motion that reads as active and performance-oriented. Its weight and steady slant convey confidence and immediacy, making the voice feel direct and energetic rather than delicate or formal.
The design appears intended to deliver a modern, high-impact sans that combines geometric clarity with a built-in sense of speed through a consistent oblique slant. It prioritizes strong silhouettes and quick recognition for attention-grabbing typography in branding and display contexts.
The italic angle does most of the expressive work, while the underlying letterforms stay disciplined and geometric. Round characters (like O/0) maintain smooth, even curves, and diagonals (like V/W/X/Y) are strong and stable, supporting high-impact display settings.