Script Irmur 7 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, greeting cards, social media, invitations, friendly, playful, romantic, whimsical, casual, handwritten charm, decorative display, personal tone, casual elegance, looping, bouncy, monoline feel, calligraphic, rounded.
A flowing handwritten script with a pronounced rightward slant and smooth, looping stroke paths. Letterforms favor rounded bowls and generous entry/exit strokes, with occasional swashes and underloops that cross the main stems (notably in capitals). Strokes show noticeable thick–thin modulation, yet maintain an overall smooth, pen-drawn rhythm rather than sharp calligraphic terminals. The lowercase is compact with a modest x-height and tall, narrow ascenders/descenders, creating an airy line with lively vertical movement. Spacing reads slightly irregular in a natural way, and many letters connect or nearly connect, especially in running text.
Well-suited to branding elements, boutique packaging, and lifestyle headlines where a warm handwritten voice is desired. It works nicely for invitations, greeting cards, quotes, and social media graphics, and can add personality to short callouts or product names. For best clarity, use it at moderate-to-large sizes and avoid overly dense paragraph settings.
The font conveys an informal, personable tone—lighthearted and inviting, with a hint of romance. Its bouncy loops and handwritten cadence feel expressive and human, leaning more toward charming and crafty than formal or corporate.
The design appears intended to mimic quick, confident pen lettering with a polished, curated consistency. Its looped forms and lively slant aim to provide an expressive script voice that feels personal and decorative while remaining usable for everyday display text.
Capitals are more decorative than the lowercase, using larger loops and occasional flourish-like crossings that can draw attention in headlines or name marks. In longer phrases the connected rhythm stays smooth, but the distinctive looped structures can become visually prominent, so comfortable reading tends to favor short-to-medium lengths and larger sizes.