Script Puras 12 is a regular weight, very narrow, very high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, invitations, quotes, elegant, whimsical, vintage, artful, lively, expressiveness, handcrafted feel, display impact, decorative caps, hairline, looping, tall, bouncy, calligraphic.
A tall, narrow script with a pronounced thick–thin rhythm and frequent hairline connectors. Strokes feel pen-driven: verticals are heavier and rounded, while entry and exit strokes taper to fine points and occasionally extend into long, straight cross-strokes. Letterforms alternate between softly rounded bowls and slender uprights, creating a lively, slightly irregular cadence while staying visually consistent. Capitals are especially elongated and decorative, with simplified, monoline-like spurs and occasional flourished terminals; numerals follow the same high-contrast, handwritten logic with thin curves and weight concentrated in key stems.
Well suited to short to medium display text such as brand marks, boutique packaging, event invitations, greeting cards, pull quotes, and social graphics where its tall elegance can breathe. It can also work for subheads or emphasized phrases paired with a simple text face, especially when a handcrafted, upscale impression is desired.
The overall tone is refined and playful at once—like a modern calligraphy take on early 20th‑century display lettering. Its airy hairlines and tall proportions give it a delicate, stylish voice, while the bouncy joins and expressive capitals add charm and personality.
The design appears intended to capture a formal handwritten aesthetic with strong calligraphic contrast and elongated proportions, prioritizing personality and flourish for display typography. Its consistent pen-like modulation and decorative capitals suggest a focus on stylish wordmarks and expressive titling rather than dense continuous reading.
Spacing appears open enough for display settings, but the extreme hairlines and long cross-strokes (notably in some capitals) create distinctive horizontal accents that can stand out in words. The mix of connected and semi-disconnected behavior gives it a natural handwritten feel rather than strict, continuous scripting.