Sans Normal Pugih 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Clearface Gothic' by Linotype, 'Contemporary Sans' by Ludwig Type, 'Nina' by Microsoft Corporation, 'Ocean Sans' by Monotype, 'Interval Next' by Mostardesign, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, retro, approachability, display impact, retro warmth, brand friendliness, rounded, soft, chunky, compact, high-ink.
A heavy, rounded sans with soft corners and generously curved terminals throughout. Strokes are full and even with subtly sculpted joins, giving counters a compact, pill-like feel and keeping interior spaces relatively tight at display sizes. The lowercase shows a single-storey a and g, short-ish extenders, and a sturdy, simplified structure; the i/j use round dots, and the r has a small, blunt shoulder. Uppercase forms are wide and stable with rounded shoulders and softened diagonals, while numerals follow the same friendly, thick-set construction with smooth curves and minimal sharpness.
Best suited to headlines and short bursts of copy where its thick, rounded shapes can deliver impact and personality. It works well for packaging, labels, posters, storefront/signage, and brand marks that benefit from a friendly, retro-leaning voice. In longer text or small sizes, the tight counters and heavy color may prefer generous tracking and line spacing.
The overall tone is warm and good-natured, leaning toward a casual, mid-century/retro friendliness rather than clinical modernism. Its soft geometry and dense color make it feel inviting and slightly humorous, suited to upbeat messaging and approachable branding.
The design appears intended to provide a bold, approachable sans for display use, combining simple construction with rounded, softened details to keep the tone upbeat and accessible. Its consistent, high-ink rhythm suggests a focus on confident branding and attention-grabbing titling without feeling harsh.
The dense stroke weight and relatively small counters create strong presence and consistent texture, especially in all-caps settings. Curved forms (C, S, O/Q) read particularly smooth, and diagonals (K, V, W, X, Y) are softened to maintain the rounded voice across the set.