Sans Normal Efmay 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, captions, presentations, branding, editorial, modern, clean, dynamic, technical, neutral, emphasis, clarity, modern utility, systematic styling, humanist, oblique, monoline, open counters, airy.
A slanted, monoline sans with smooth, round geometry and gently tapered joins. Curves are built from clean arcs with open apertures, while straight strokes stay crisp and consistent, producing an even texture in text. The italic construction reads as an oblique with restrained shaping rather than calligraphic modulation, keeping counters open and letterforms uncluttered. Figures follow the same streamlined approach, with simple, readable forms and minimal ornamentation.
Well-suited to interface copy, navigation, captions, and secondary text where a clean italic is needed for emphasis. It also fits contemporary branding and presentation work, and can perform in editorial layouts for pull quotes or short passages where a modern, unobtrusive slant is desirable.
The overall tone is contemporary and efficient, with the forward slant adding motion and a mildly technical feel. It remains neutral and approachable, avoiding stylized quirks while still feeling lively in running text.
The design appears intended as a practical italic companion for a modern sans system: clear, consistent, and fast-reading, with enough forward motion to signal emphasis without introducing decorative complexity.
Diagonal strokes and terminals are kept simple and consistent, which helps maintain rhythm across mixed-case settings. In the sample text, spacing appears comfortably open, supporting clarity at display and text sizes without becoming rigid or mechanical.