Sans Normal Kedep 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Quire Sans' by Monotype and 'Aircrew', 'Lisboa', and 'Lisboa Sans' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, friendly, dynamic, modern, impact, momentum, approachability, modernity, clarity, oblique, compact, geometric, rounded, punchy.
A heavy, oblique sans with broad, rounded bowls and smooth, continuous curves. Strokes stay fairly even throughout, with soft terminals and minimal sharp detail, giving the letters a clean, sculpted silhouette. Proportions feel compact and sturdy, with generous counters that keep forms open at display sizes. The slant is consistent across uppercase, lowercase, and figures, and the overall rhythm is energetic and forward-leaning rather than rigidly upright.
Best suited for headlines, posters, and short emphatic copy where a strong, slanted voice is desirable. It works well for branding and identity systems that need an energetic, contemporary tone, and for packaging or signage where bold shapes must hold up at a distance. For long-form text, it will be most effective in small bursts such as callouts, labels, and UI highlights.
The tone is confident and high-impact, with a sporty, contemporary feel. Its rounded geometry softens the weight, making it come across as approachable while still emphatic. The italic posture adds motion, suggesting speed, action, and momentum.
The design appears intended to deliver a modern, energetic italic sans that combines high impact with friendly rounded forms. Its consistent slant and simplified, geometric construction suggest a focus on strong silhouette and quick recognition in display contexts.
Uppercase forms read as blocky and stable, while the lowercase introduces more personality through single-storey-style shapes and rounded joins. Numerals are thick and simple with strong silhouettes that match the letterforms, suited to attention-grabbing settings where clarity relies on bold shapes more than fine detail.