Serif Normal Alra 2 is a bold, normal width, very high contrast, italic, normal x-height font visually similar to 'Contane', 'Contane Condensed', 'Contane Text', and 'Contane Text Cnd' by Hoftype (names referenced only for comparison).
Keywords: editorial, headlines, fashion, posters, book jackets, elegant, dramatic, classic, display impact, editorial tone, elegant branding, italic emphasis, bracketed, wedge serifs, calligraphic, dynamic rhythm, sharp terminals.
A slanted, high-contrast serif with crisp wedge-like, bracketed serifs and sharply tapered terminals. Strokes transition quickly from hairlines to weighty stems, producing a lively, calligraphic texture and a pronounced diagonal rhythm. The forms show generous curves and tight joins, with compact counters in rounded letters and energetic, slightly compressed proportions that create a punchy, ink-on-paper feel in display sizes.
Best suited to editorial headlines, magazine layouts, fashion and beauty branding, and striking poster or campaign typography where contrast and italic energy are assets. It can also work for book jackets and pull quotes, especially when paired with a quieter text face for longer reading.
The overall tone is refined and theatrical—classic in structure but assertive in presence. Its steep italic movement and gleaming contrast suggest sophistication and speed, lending a fashionable, editorial voice that feels polished rather than casual.
The design appears intended to deliver a traditional serif voice with heightened contrast and a confident italic slant, prioritizing drama, elegance, and a strong typographic silhouette. It aims to evoke classic print sophistication while remaining bold enough for contemporary display and branding needs.
Capitals read as stately and sculpted, while the lowercase leans more cursive in spirit, emphasizing motion and gesture. Numerals share the same contrast and angled stress, maintaining consistency in texture across mixed text. At smaller sizes the delicate hairlines and tight apertures may require careful setting and ample spacing to keep the rhythm from darkening.