Serif Normal Vedid 3 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: magazines, book titles, headlines, branding, invitations, editorial, refined, classic, formal, literary, elegant text, editorial voice, classic revival, display refinement, hairline, bracketed, crisp, high-contrast, sharp.
A high-contrast serif with hairline horizontals and pronounced thick–thin modulation in the round and diagonal strokes. Serifs are sharp and mostly bracketed, giving joins a subtly tapered, calligraphic feel while keeping edges crisp. Proportions read as generously set and open, with wide capitals, ample counters, and a steady upright axis; curves are smooth and controlled rather than overly ornate. The overall rhythm is even and polished, with clean terminals and a distinctly delicate top end to the stroke system.
Well-suited to editorial design such as magazine typography, book and chapter titles, and refined headlines where contrast and elegance are desirable. It also fits premium branding and formal print applications (programs, invitations, packaging) when used at display or comfortable reading sizes.
The tone is elegant and composed, conveying a classic editorial sensibility. Its sharp serifs and refined contrast suggest sophistication and formality, with a slightly dramatic, fashion-forward edge when set large.
The design appears intended as a contemporary interpretation of classic text serifs: prioritizing high contrast, sharp detailing, and a poised reading rhythm while retaining traditional letterform conventions. It aims to deliver a refined, authoritative voice that scales effectively from prominent titling to carefully set editorial copy.
In the text sample, the strong contrast creates lively sparkle and a bright page color, especially in mixed-case settings. Numerals and capitals maintain a consistent, dignified presence, while the lowercase keeps a restrained, bookish character without becoming overly mannered.